The invention of the printing press with movable type ushered in a grand media transformation in the second half of the 15th century. The typesetting and printing technology invented by Johannes Gutenberg replaced the manuscript culture and laid the groundwork for the mass production of identical products. The printing press contributed to the democratisation of education. By the 18th century, the book had established itself as the leading medium of European culture.
Gutenberg's invention lives on in this age of electronic media. Answer our questions from the subject of book culture here.